Vijay Govindarajan and Chris Trimble have studied why established firms succeed and fail in delivering innovation inside what they call a company’s performance engine. In this interview, Govindarajan emphasizes three concepts: forgetting lessons from the past that may inhibit progress on a new venture; focusing on learning and clarifying key assumptions in the early stages of innovation (not on financial metrics); and consciously borrowing appropriate assets from the parent organization. Read Article
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