Outside Insight Consulting works with clients to create business value from innovation. Companies need customer-centered approaches to developing new businesses. Lean Startup works, but its practices must be adapted to be successful in industrial firms.
I work with clients to:
- Establish practices for effective Lean Startup
- Defining the Customer Value Proposition
- Using the full range of prototypes (including the MVP) to learn
- Conducting business experiments
- Incubating a new business
- Manage the process
- Tracking assumptions and the learning agenda
- Conducting sprint reviews
- Work with the core business
Examples of past engagements and results:
Established new business innovation function at Goodyear based on Lean Startup principles; launched five businesses on three continents with two additional businesses in incubation
Assisted a lift truck manufacturing firm in implementing Lean Startup practices for its automation division; established innovation and managerial review practices
Supported specialty materials company in using Lean Startup approach to develop a new business in recycled materials.