Path to Advanced Services

Aston University has formed a consortium of manufacturing companies seeking to move toward advanced services (servitization). This presentation summarizes Goodyear’s path to advanced services. Read Article

Constraint Driven Innovation

Successful innovation requires the management of multiple contexts: those of the customer, the offering itself, the business model for the offering, and the strategic aims of the hosting corporation. An approach to managing these contexts and the constraints they...

Business Model Innovation in Practice

Business model innovation is often the key to capturing value from innovation. Developing and implementing new business models in practice, however, is difficult and fraught with risk. This paper discusses a systematic approach to developing new business models and...